RG-Cell is an American cosmeceutical company specialising in natural anti-aging skincare products. Their products use the latest scientific stem cell technology to safely and effectively improve skin and reverse signs of aging. RG-Cell contacted us, looking for an effective e-commerce website with strong brand identity and appealing on-trend design to impact on a hugely-competitive UK market, dominated by large corporate companies. Breaking into an international market is a very tricky move, so their new website had to hit the ground running and skilfully establish itself.
We researched the UK cosmetic market for facts regarding consumer behaviour, and our discoveries were used to create compelling design and content for RG-Cell’s new website. Straightforward, easy navigation was key to ensuring their site was very user-friendly. Its home page maintains visitor engagement and displays responsively across various devices so it appeals to a wide-ranging audience.
The website exceeded the brief with strong sales from its launch. RG-Cell’s business growth has been rapid, placing them as recognised specialists in their field, and their website visibly communicates their high-quality products. In addition, managing the website is uncomplicated for RG-Cell, as WordPress is so intuitive.